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Qualitative Testing, HIPAA Compliance, Plain Language, Bi-Lingual Health Disclosure

HIPAA Notice of Privacy Practices

Turning a New Page


The Department of Health and Human Services, National Coordinator for Health Information Technology, and the Office of Civil Rights were searching for a partner to develop key messages and core structure for a notice of privacy practices. They partnered with Kingsley-Kleimann to develop the notice in both English and Spanish, meeting their objectives with a Notice of Privacy Practices that was easy to read, well designed, and effective in communicating to consumers.

What We Did:

  • Worked across several agencies to develop key messages and a core structure for the notice of privacy practices in both English and Spanish.

  • Used targeted plain language strategies to simplify complex language around disclosure and sharing of information.

  • Conducted four rounds of iterative qualitative testing to understand how typical consumers could use and understand the language.


  • Kingsley-Kleimann created a model Notice of Privacy Practices (NPPs) that is easy to read and a useful template entities can use to ensure they comply with HIPAA requirements.

  • Since their release, model NPPs have been accessed and downloaded over 200,000 times.

  • The NPPs we developed are in use by organizations across the U.S., including Harvard Vanguard, Blue Cross Blue Shield of Oklahoma, California Department of Health Care Services. Check your NPP, and you’ll likely find the language or design there!

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